PRESENCE
Presence is a high-end men's cosmetic brand designed for affluent, discerning individuals such as entrepreneurs and business owners. Specializing in bio-natural, premium-quality products, Presence targets men who value exclusivity, craftsmanship, and luxury in all areas of life. However, the cosmetics industry has historically struggled to engage men in using products such as exfoliating gels and balancing toners, a challenge that Presence sought to overcome through innovative design and brand messaging.
Year
2024
NAME
Presence
PROJECT
DELIVERABLES
BRAND STRATEGY BRAND DESIGN POSTERS PACKAGING
CHALLENGE
encouraging men to incorporate cosmetic products their daily routines. Many men viewed skincare as unnecessary or too complex.
OUTCOME
simplifying the skincare routine with a numbered packaging system and creating a luxury brand identity. The messaging emphasized growth and improvement, aligning with the values of affluent entrepreneurs and solidifying Presence as a sophisticated men’s cosmetic brand.
TARGET AUDIENCE RESEARCH
i started by conducting extensive research on Presence’s target audience—affluent entrepreneurs and business owners who value efficiency, quality, and continuous improvement. These individuals are constantly seeking products that align with their personal and professional values, such as growth, sophistication, and convenience. With this in mind, i formulated a strategy that aligned the brand's identity with their mindset.
VISUAL IDENTITY
I designed a sleek brand identity that exuded luxury and exclusivity. Premium materials, sophisticated typography, and clean design elements reflected the high-end nature of the brand.
MESSAGING ALIGNMENT
The brand messaging was crafted to resonate with the target audience’s values of constant improvement and success, reinforcing the idea that skincare is part of a successful lifestyle.
PRODUCT EXPERIENCE
The primary solution we developed was to simplify the skincare routine for men. Instead of overwhelming them with a range of products, we created a clear and structured system. Each product in the Presence line was numbered sequentially from 1 to 5, allowing men to easily follow a step-by-step routine. This system took the guesswork out of skincare, ensuring that they could effortlessly maintain a consistent regimen without confusion.
